. Florists' review [microform]. Floriculture. This Window More than Earned Its Upkeep Last Halloween. interest. 'I"he cininiis piildic is always ready In nlisei'vc snmethinn' no\(d, some- thing nut of the ordinary. Ttierefore, il is lo;^ic;il that yetting' soniet liintJ worthy of atleiilion into t lie display is of inipoit a iice. .\ yood idea is In select .'I striking idiject ;is the center nf inleri'st ill the wilidnw, siudl aS .111 iiiiiisiially lart;e pumpkin, a caldron -iirrounded hy witidies, a waterfall rush- inn ddwii thidunh o\',fin<f foliage, a lioy lishinn i


. Florists' review [microform]. Floriculture. This Window More than Earned Its Upkeep Last Halloween. interest. 'I"he cininiis piildic is always ready In nlisei'vc snmethinn' no\(d, some- thing nut of the ordinary. Ttierefore, il is lo;^ic;il that yetting' soniet liintJ worthy of atleiilion into t lie display is of inipoit a iice. .\ yood idea is In select .'I striking idiject ;is the center nf inleri'st ill the wilidnw, siudl aS .111 iiiiiisiially lart;e pumpkin, a caldron -iirrounded hy witidies, a waterfall rush- inn ddwii thidunh o\',fin<f foliage, a lioy lishinn in a ]iool, ;i mask staiid- iny; out ominously a;;ainst a window pane. .\iid there ;ire others that will serve to ;itlr;ict the lirsl n|;nicc from a passer-liy. With the central ohject sidected, it is tlieii time to |place additions of Moral nature thai will carry out the idTect harmoniously. If this is done carefully with an eye to please the observer, the letailer can rest Jissured that the ]ieople will lodk. Before :i retailer, however, expect ;i customer to show interest, he himsidf must lie intensely interested in what he is doinn. It si^eins that the window in a store can and iiiv .aria Id V (lues act ;is ;iii ;icc-iir;ite ,id V I'll isemeni df the mer(dia lid isi ne cliar- .•icter of the m.'iii in I he -lore. .\ w indow .•let s in nimli t he wa V ."s a let I el liCiTd; it will incite ri'spi'ct, it' il i-- wiiithy. The wiinlnw nil this p;i<j;e is .'111 r.'ict ive, liecaiise it has lieen planned a ml t hdiiijht out 1 y an interested designer. It has ;i c d 11 s t r II e t i v e V .'line. A w i iiddW siii-h as I hi- iiiiyhl w el I in still the idea df .•! sdi-i.'il funci idii f d r II a I 1 d w e e n in the mind ot' an oliservcr w ho had, jirev ions to -eeiiii; the disjilay, not IlioiiMht of ;i jiarlv. Xi^lit is ihe time w hen t he I I.'illoween w i II d o w c.'iii and shdllld <|d it- li e s t Wdrk. I'di' thi- reasdii )'arti


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912