General impressions of the country merchant . sknit UnderwearMunsingwear Kenosha-Klosed-Krotch UnderwearChalmers Winter UnderwearYale UnderwearLion Shirts and Collars Paris GartersKnox Knit HoseTower SlickersHeadlight OverallsCarharts OverallsSpaldings Baseball LineParamount Knitting Co. Hose 12 ILLUSTRATIVE of the type of newstores which are starting in business, isthe Park Tog Shop in Cuba, a town of1874 population, in Allegany County. This store has been in business less than ayear, but judging from appearances of thestore, the advertised lines handled, and theway its owners are making an e


General impressions of the country merchant . sknit UnderwearMunsingwear Kenosha-Klosed-Krotch UnderwearChalmers Winter UnderwearYale UnderwearLion Shirts and Collars Paris GartersKnox Knit HoseTower SlickersHeadlight OverallsCarharts OverallsSpaldings Baseball LineParamount Knitting Co. Hose 12 ILLUSTRATIVE of the type of newstores which are starting in business, isthe Park Tog Shop in Cuba, a town of1874 population, in Allegany County. This store has been in business less than ayear, but judging from appearances of thestore, the advertised lines handled, and theway its owners are making an effort to developbusiness, it ought to make good. The show window was attractively dressed,featuring the Arrow line of collars andshirts. The interior of the store is lighted byan indirect electric system. Electros and cuts furnished by advertisersare used to make the copy attractive and tohitch-up with the farm paper and maga-zine advertising. Monthly calendars are sent out to their list of customers, the tradecularized, and billboards A PARK TOG SHOP WINDOW, CUBA, N. Y. is cir- Farmers Are Posted on Styles, Too From a clothing merchant in Southwestern New York: When I started in business18 years ago we could sell a farmer a suit five seasons old. But now the young farmers around here are getting to be rather particu-lar. Yesterday we had to shorten the trousercufifs a half inch for one farm boy. Theyknow all about patch pockets, the shape ofshoulders, tight-fitting trousers, and we haveto deliver the goods. On an average, farmersbuy $ to $ suits. Farmers are goodbuyers of Arrow Collars—we have had nodemand for rubber or paper collars for thelast 10 years. And this from C. L. Volschow & Son ofLockport: Farmers are just as good buyersas city fellows. They buy just as good clothes,if not better. We sell them custom-madeclothes at $, $ and $ OnTHE PARK TOG SHOP, CUBA, N. Y. ready-made, $ is the average price. ^Hi ^^^^H ? 1 ?? 1 -t t^^^^K^S ^


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