Canadian grocer October-December 1913 . same price—and, by the way, there is nothingelse so fine at anything like the price. The Jell-O flavors are p7cre fruit flavors, and a Jell-O dessertcan be made in a minute. No wonder Jell-O is Americas mosl: famous GENESEE PURE FOOD CO., Bridgeburg, Can. The name JELL-O is on every package in big- red letters. If it isntthere, it isnt JELL-O. Not an Enterprise for the Quitter \ If there is one enterprise on earth, says John Wanamaker, that a quitter should leaveseverely alone, it is advertising. To make a success of advertising one must be p
Canadian grocer October-December 1913 . same price—and, by the way, there is nothingelse so fine at anything like the price. The Jell-O flavors are p7cre fruit flavors, and a Jell-O dessertcan be made in a minute. No wonder Jell-O is Americas mosl: famous GENESEE PURE FOOD CO., Bridgeburg, Can. The name JELL-O is on every package in big- red letters. If it isntthere, it isnt JELL-O. Not an Enterprise for the Quitter \ If there is one enterprise on earth, says John Wanamaker, that a quitter should leaveseverely alone, it is advertising. To make a success of advertising one must be prepared to sticklike a barnacle on a boats bottom. \ He must know before he begins it that he must spend money—lots of it. \ Somebody must tell him that he cannot hope to reap results commensurate with his expendi-ture early in the game. \ Advertising does not jerk; it pulls. It begins very gently at first, but the pull is steady. Itincreases day by day and year by year, until it exerts an irresistible power. 53 THE CANADIAN GROCER. The Famous Nor-wegian Sardines By Special Royal Permission packed DV CnF. Bjelland & Co., Stavenger, Norway. The quality and deliciousness of these sardines is wellknown to consumers everywhere. The demand isalready established and a widespread publicity campaignis making more sales for the dealer. King Oscar Sardines are an all-year-round you prepared to supply the demand? J. W. Bickle & Greening (J. A. Henderson, Canadian Agents) Hamilton, Canada Made in Canada tobaccosthat are popular with Canad- ians. 99 Master Mason Smoking King Georges Navy Chewing Plug Rose Quesnel Smoking These tobaccos are made of speciallyselected and cured leaves of a highquality tobacco. The high quality of these tobaccos isbacked up by extensive advertising. Every store with a tobacco departmentshould handle these leading tobaccos. Rock City Tobacco Co., LIMITED QUEBEC WINNIPEG EXTRACTS The STERLING BRAND is theacme of perfection in ex-tracts. You make no
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