. Florists' review [microform]. Floriculture. 3C 3 CI 3C 33 [The purpose of this issue is to get 10,000 florists each to do at least a little something to 1 attract the attention of the public to the appropriateness of flowers for use as valentines. J T. VALENTINE'S day, Feb- ruary 14, offers florists an unusually easy opportunity to work up another special flower day. The public is ripe for it. Eeady at hand, only waiting to be turned to use, is a sentiment ages old. Eead up on St. Valentine's day and you will find its origin lost in the mists of antiquity. You will find tales of many interes
. Florists' review [microform]. Floriculture. 3C 3 CI 3C 33 [The purpose of this issue is to get 10,000 florists each to do at least a little something to 1 attract the attention of the public to the appropriateness of flowers for use as valentines. J T. VALENTINE'S day, Feb- ruary 14, offers florists an unusually easy opportunity to work up another special flower day. The public is ripe for it. Eeady at hand, only waiting to be turned to use, is a sentiment ages old. Eead up on St. Valentine's day and you will find its origin lost in the mists of antiquity. You will find tales of many interesting and amusing customs peculiar to the different peoples of the world, but nowhere in the Acta Sanc- torum, among the legends of the many saints of the name, is there any trace of the practice peculiar to the day as we know it—the day on which since time imme- morial brave men have sent fair ladies fond tokens. Children may exchange the crimped paper contrap- tions with the amorous verses that the department stores and stationers dis- play in such quantity and variety, but for full-grown men and women these things are impossible. All they need, however, is the suggestion to send flowers. Of all the obvious things of this world, the appropri- ateness of flowers for val- entines is most perfectly plain. It needs no argu- ment—only don't wait for people to think of it for themselves. In the last couple of years there has been a smart increase in the Val- entine's day sales of flow- ers, mostly corsage bou- quets, because florists have become more wide-awake to business opportunities and have, here and there, done more or less to bring their mer- chandise to the attention of those who need only to be reminded to become buyers. The jump in sales February 14 this year will be far greater than in 1912 simply because none of those who have seen how easily it works will ever again omit the effort, and because many more will take it up. February 14 is in a fair way to be- come one
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