. Florists' review [microform]. Floriculture. Call and mmk* ttUe- ti»a» and fUe* iftur order t»dmy la permt or 69 phone, icire cr S^S$»M 5C>^£ll I I FloK^rt delit^rrd by utre /« vnu rity ' I irtlhiH a feir Wvra Bmtom Rouge, La. > the I nited Stalea and Ct ?J Occupied Three Full Columns. and placed in conspicuous positions in the store. We handled all stock of this kind last year to good advantage and practically sold out by the time plants and cut flowers had to have attention. By so doing, one eliminates the lull be- fore the ; Mr. Newell's idea of eliminating the "lull b
. Florists' review [microform]. Floriculture. Call and mmk* ttUe- ti»a» and fUe* iftur order t»dmy la permt or 69 phone, icire cr S^S$»M 5C>^£ll I I FloK^rt delit^rrd by utre /« vnu rity ' I irtlhiH a feir Wvra Bmtom Rouge, La. > the I nited Stalea and Ct ?J Occupied Three Full Columns. and placed in conspicuous positions in the store. We handled all stock of this kind last year to good advantage and practically sold out by the time plants and cut flowers had to have attention. By so doing, one eliminates the lull be- fore the ; Mr. Newell's idea of eliminating the "lull before the rush" is one that can be applied in any community and every retailer knows the value of taking time by the forelock and making the calm hours produce as many dollars as pos- sible. With a steady business preced- ing the holiday, the selling staff is in practice for the rush and all December is made profitable. This year is to be, no doubt, a good deal like last year, so far as business is concerned at Christmas time. Last year Charles Henry Fox, of Philadelphia, was of the opinion that the public wanted something that the average buyer could afford to purchase. So Mr. Fox advised against all advertising that would make the people believe that flowers would be expensive at the holiday, and he em- phasized that the trade should keep pounding on the fact that flowers can be bought as cheaply as any other desir- able article, and that they should be bought because there is no other article that so well answers the gift idea. As a particularly good bit of advice, Mr. Fox had the following to say to retail- ers: "Instruct all of your clerks in flower shops not to use the words 'ex- pensive' or 'scarce.' Tell everybody there will be lots of flowers and that you are selling at prewar prices. I have seen many a sale killed in a flower shop by a clerk's telling the customer that flowers are high and expensive, with the result that the latter decided to buy other
Size: 1338px × 1867px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
