Marketing (September-December 1908 & January-December 1909) . Every man in Canada can tellyou a whole lot about ProgressBrand clothing, even although henever wore a suit of it in his constant advertising of this con-cern—the constant impression oftheir brand on the public eye, hasmade it famous from coast to than that the brand is un-doubtedly the most valued asset inthe companys possession, becausethey know that the public acceptit as a guarantee of style, fit, finish and quality in ready-to-wear clothing. The Sign of the Slate —the famous Slater Shoe brand ortrademark, is
Marketing (September-December 1908 & January-December 1909) . Every man in Canada can tellyou a whole lot about ProgressBrand clothing, even although henever wore a suit of it in his constant advertising of this con-cern—the constant impression oftheir brand on the public eye, hasmade it famous from coast to than that the brand is un-doubtedly the most valued asset inthe companys possession, becausethey know that the public acceptit as a guarantee of style, fit, finish and quality in ready-to-wear clothing. The Sign of the Slate —the famous Slater Shoe brand ortrademark, is known from sea to sea. Everybody knows thatthis trademark means shoes as perfect as human ingenuity andgood leather can make them. The only way to buy the SlaterShoe business would be to buy the trademark. The business,big as it is, would be thrown in. It would be nearly impossible to attach too much value toour well-known trademarks. The ones we have shown, a fewof the best in Canada, have conserved millions of dollars andsaved hundreds of The devil on the Leavenworth Post decided to quitthe other day. Fred. Jameson, who runs the paper with AlbertT. Reid, that same afternoon printed a want ad. in the Post,reading: Boy wanted at this office to-morrow morning, brightand early. Before daybreak the next morning Jameson be-came the father of a nine-pound boy. The Posts advertisingsolicitor insists now that the advertising rates should be increasedat once. To avoid criticism say nothing, do nothing, and be nothing. 30 Economic Advertising Oct., 1908 Advertising a Big Newspaper Same Principles which Govern Advertising ofMerchandise Applied to the Promotion of a Pub-lication—Interesting Article by W. J. Healy, Man-ager Promotion Department of The Montreal Star. THE Montreal Star has a fully equipped promotiondepartment that has been in active operation for thepast five years. It was organized and is conductedupon exactly the same lines as the advertising de-partment
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