. Florists' review [microform]. Floriculture. Columbo« Used the Dollar Box, dolli ^^ P 3r safttrda^ only moriieTS da\i flowers for her HAYWARD HOTEL BUDG riasi MAiMi4«« As Done in Los Angeles. 1909, according to The Review's sug- gestions, perhaps were taking a chance; but those who advertise it for the first time next week will take no risks. In- deed, if they overadvertise they will be only returning some of the profits they already have had on the work of others. Let there be no misapprehension; the idea of Mothers' day was conceived outside the trade, but it would have amounted to nothing
. Florists' review [microform]. Floriculture. Columbo« Used the Dollar Box, dolli ^^ P 3r safttrda^ only moriieTS da\i flowers for her HAYWARD HOTEL BUDG riasi MAiMi4«« As Done in Los Angeles. 1909, according to The Review's sug- gestions, perhaps were taking a chance; but those who advertise it for the first time next week will take no risks. In- deed, if they overadvertise they will be only returning some of the profits they already have had on the work of others. Let there be no misapprehension; the idea of Mothers' day was conceived outside the trade, but it would have amounted to nothing had it not been for the florists. The trade made Moth- ers' day—made it by advertising it. "Bright ; How generally the day has been ex- ploited along the lines suggested by The Review is well shown by the al- most universal use of the lines coined for these Mothers' day articles: For brothers at home, flowers bright. In Mother's memory, flowers white. The lady who originated Mothers' day named the white carnation as its emblem, but The Review appreciated that the day had possibilities greater than the supply of carnations of any color and suggested the couplet as a means of turning the demand to in- clude everything in the florists' stock. That practically all the work that has been done grew out of The Review's suggestions is proven by the use of the "bright flowers" idea in a great majority of the advertisements. Make Everybody Welcome. In certain quarters there has been a disposition to feel that, because one was first to exploit Mothers' day in a certain territory, others who took it up were interlopers—buttinskies. It is the wrong view. Welcome each one who adds his might to the force now back of the movement. That first year The Review told what might be done BEFORE Mothers' day, dozens took it up. The next year, hundreds; then thousands. Let us hope for still more help this year. One man alone can bestir no appreci- able number of the h
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
