. Florists' review [microform]. Floriculture. 22 The Florists' Review APKlL. 1, (T Established, 1897, by G. L. GRANT. Published every Thursday by The Florists' Publishing 630-660 Caxton Buildini;, 608South Dearborn St., OhlcaifO. Tele., Wabash 8196. Rei;i8tered cable address, Florrlew, Chicago. Entered as second class matter Dec. , at the poet-offlce at Chl- catro. 111., under the Act of March Subscription price, $ a year. To Canada, $; to Europe. $ AdvertlslnK rates quoted upon request. Only strictly trade ad- Tertisinff accepted. NOTICE. It it impossibl


. Florists' review [microform]. Floriculture. 22 The Florists' Review APKlL. 1, (T Established, 1897, by G. L. GRANT. Published every Thursday by The Florists' Publishing 630-660 Caxton Buildini;, 608South Dearborn St., OhlcaifO. Tele., Wabash 8196. Rei;i8tered cable address, Florrlew, Chicago. Entered as second class matter Dec. , at the poet-offlce at Chl- catro. 111., under the Act of March Subscription price, $ a year. To Canada, $; to Europe. $ AdvertlslnK rates quoted upon request. Only strictly trade ad- Tertisinff accepted. NOTICE. It it impossible to guarantee the insertion, discontinuance or alteration of any advertise- ment unless instructions are receiTed by 6 P. M. TUESDAY. SOCIETY OF AMERICAN FL0BI8T8. Incorporated by Act of Consrresa, March 4, 1901. Offlcere for 1915: President, Patrick Welch. Boston; vice-president, Daniel MacRorle, San Francisco; secretary, John Young, 53 W. 28th St., New York City; treasurer, W. F. Kastlng, Buffalo. Thlrty-flrst annual convention, San Francisco. Cal., August 17 to 20, 1915. Besults bring advertising. The Beview brings results. Why is it that, when the average flo- rist finds another owing him more money than he should, he is afraid to refuse further credit? It develops that azaleas are not among the short items for Easter, in spite of the difSculties the. Belgian growers had in getting their shipments out. This is All Fools' day and tomorrow will be Good Friday, almost the end of Lent, with the busiest season of the whole year close at hand. It looks like a big spring. An early Easter is an advantage to the man who must prepare his largest crop for bedding out before Memorial day—but next year Easter comes April , three weeks later than in 1915. Times have changed—are changing— and it will take always closer application, more conservative management and harder work to make the business go in this trade. But it always will be a good business for those who work it right


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912