. Electric railway journal . in being good. What the Archey Road philosopher meant to convey was thathuman nature, and the human nature of newspapersin particular, inclines to the exploitation of what isbad and ignores the commonplace routine of thingswhen they are going rightly. It is for this reason thatonly the misdeeds and shortcomings of a public utilityare exploited. That 10,000,000 passengers are carriedin safety and comfort is never made the subject of bigheadlines unless this fact is woven into a story bysomeone who is interested in seeing that safety ofoperation is exploited. On the
. Electric railway journal . in being good. What the Archey Road philosopher meant to convey was thathuman nature, and the human nature of newspapersin particular, inclines to the exploitation of what isbad and ignores the commonplace routine of thingswhen they are going rightly. It is for this reason thatonly the misdeeds and shortcomings of a public utilityare exploited. That 10,000,000 passengers are carriedin safety and comfort is never made the subject of bigheadlines unless this fact is woven into a story bysomeone who is interested in seeing that safety ofoperation is exploited. On the other hand, if one pas-senger is killed it is a big story, and the 10,000,000safely carried are forgotten. Millions of passengersare provided with seats, but the strap-hangers of threehours out of twenty-four are those who get into thenewspapers—all of which goes to show that if the goodthat we do is to be made known along with the bad, aneffort mus>be made to bring the good to the front. Itwill not/come our own DIFFEMETHOPUBLIC!W. T. Bu Power Comlieves in the e interesting article appearsere in this issue on Dif-Methods of Publicity, bybrtland Railway, Light &Ore. Mr. Buchanan be-publicity, but claims that thekind required is principally of a local character and notnational and that the chief feature of the publicityshould be to attract attention to the readiness withw:hich the company will remove all causes of dissatis-faction where they exist and as far as it can, ratherthan to discuss abstract principles. We agree with upon the importance of emphasizing the de-sire of the railway company to please the public and tokeep it informed of the character of the service sup-plied. The publicity should be largely local, as says. At the same time, we do not think thatits national aspects should be ignored. A great manyof the problems of electric railways are common to all,just as they are in the steam railroad field, and the pres-entation of the
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