. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. The Psychology ofAdvertising By Waller Dill ScoltThough experience is the teacher mostwidely depended upon, experience iswell known to be the most expensiveteacher. The Psychology of Adver-tising assists the advertiser in making thegreatest use of his own experience as wellas that of others. Most business menhave sufficient experience, but they areunable to interpret it and make the most ofit. 8vo, half leather, profusely by mail, $ The Theory of Advertising By Wa
. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. The Psychology ofAdvertising By Waller Dill ScoltThough experience is the teacher mostwidely depended upon, experience iswell known to be the most expensiveteacher. The Psychology of Adver-tising assists the advertiser in making thegreatest use of his own experience as wellas that of others. Most business menhave sufficient experience, but they areunable to interpret it and make the most ofit. 8vo, half leather, profusely by mail, $ The Theory of Advertising By Waller Dill ScollDirector of the Psychological Laboratory ofNorthwestern University$500,000,000 are spent in advertising in theUnited States every year. This vast sum is tevotedto the science of getting results by the use ot printedpaper and type, yet this art is underalood by com-paratively few business men. No more useful,helpful or important treatment of this gigantic sub-ject has yet appeared. The Theory of Adver-tising is not only a handbook used widely by ad-vertisers, but it has been adopted as a text-book inthe course on advertising in Swarthmore College asthe most adequate, trustworthy and, at the sametime, readable work. Bound in half leather, pro-fusely illustrated. Price postpaid, $
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Keywords: ., bookcentury1900, bookdecade1910, bookidkoesterschoo, bookyear1913
