. Better fruit. Fruit-culture. Display of the Prosser Commercial Club, winner of third prize of S50 among feature displays entered by organizations at the Seventh National Apple Show, 1914. The value of diversified farming in connection with the fruit business is emphasized in this exhibit. we are compelled to grow cover crops, as the ground requires. On these cover crops we can feed a drove of hogs, a flock of sheep or a herd of dairy cows. The suggestions are not experi- mental, because 1 actually know of a number of growers who are making good money on the diversity lines such as I have alr
. Better fruit. Fruit-culture. Display of the Prosser Commercial Club, winner of third prize of S50 among feature displays entered by organizations at the Seventh National Apple Show, 1914. The value of diversified farming in connection with the fruit business is emphasized in this exhibit. we are compelled to grow cover crops, as the ground requires. On these cover crops we can feed a drove of hogs, a flock of sheep or a herd of dairy cows. The suggestions are not experi- mental, because 1 actually know of a number of growers who are making good money on the diversity lines such as I have already mentioned. At the National Apple Show at Spokane I met one fruitgrower who told me that al- ready this season he had sold $13,000 worth of hogs and .$7,000 worth of cattle. Fourth—Cost of Marketing I have always believed, and there are many who concur, that our cost of mar- keting has been unnecessarily high. If you are going to do anything success- fully you must do the job thoroughly, and therefore I have begun at the bot- tom and first told you that you must reduce the cost of production, which you can do; that you must reduce the cost of harvesting; that you can and must increase your income by diversity lines; and now I say to you that you must go after the cost of marketing in the same thorough manner and en- deavor to have it done in the most economical way. It is not my inten- tion to criticise any particular market- ing concern, but the system in general. In each one of the ditTerent fruit dis- tricts at the present time we have all the way from a half dozen to one dozen marketing concerns. This means that at the present time there exists an un- necessary number of overhead dupli- cating expenses which we fruitgrowers have to pay for. I believe that the in- terest is such and the necessity of the growers so great that, through their in- lluence and with the willing consent of many marketing concerns, a number of them can be harmonized and brought together, thus
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