. Hardware merchandising August-October 1912. special re-flectors designed which would project the light rays in such a manner or atthe proper angle so as to cover the back-ground and floor of the window with aperfect and even distribution of size and shape of the window deter-mines the type of reflector which is number of reflectors used dependson the intensity of the illumination de-sired. This is the most difficult part inengineering the lighting of show win-dows. So many things have to be con-sidered in determining the degree of il-lumination necessary to make the win-do


. Hardware merchandising August-October 1912. special re-flectors designed which would project the light rays in such a manner or atthe proper angle so as to cover the back-ground and floor of the window with aperfect and even distribution of size and shape of the window deter-mines the type of reflector which is number of reflectors used dependson the intensity of the illumination de-sired. This is the most difficult part inengineering the lighting of show win-dows. So many things have to be con-sidered in determining the degree of il-lumination necessary to make the win-dow lighting a success. Street lighting, neighboring windows,goods to be displayed, location of thestore as to whether same is on a mainstreet or a side street and the conditionsexisting in the window itself must beconsidered. We must take the back-ground, ceiling, floor and the fixturesused for making displays into considera-tion. Light treatment of background,ceiling and floor mean a great aid to thelighting of the show window. J: ->*3^r. Fig. 2—Showing line of trim within,which the light must be. evenly distributed.


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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc