. Bulletin. Agriculture -- New Hampshire. .MARKETING NEW HAMPSHIRE McINTOSH APPLES. the latter part of the season. Cus- tomers coming in during the first four days of the week seem to be mure discriminating than those buy- ing on week-ends. Sales from small- er displays or from the original boxes might well be made during the first four days of the week. Time of Day In a Nashua store, figures were kept on morning and afternoon sales of Mcintosh apples for a period of two weeks. Morning sales amounted to about 22 per cent and afternoon sales (including two evenings) to 78 per cent of the total.
. Bulletin. Agriculture -- New Hampshire. .MARKETING NEW HAMPSHIRE McINTOSH APPLES. the latter part of the season. Cus- tomers coming in during the first four days of the week seem to be mure discriminating than those buy- ing on week-ends. Sales from small- er displays or from the original boxes might well be made during the first four days of the week. Time of Day In a Nashua store, figures were kept on morning and afternoon sales of Mcintosh apples for a period of two weeks. Morning sales amounted to about 22 per cent and afternoon sales (including two evenings) to 78 per cent of the total. The rate of sale in the afternoon was a little over twice the rate of sale in the morning. Although much valuable information had been gathered through observation and collection of samples, it was believed that additional information could be obtained regarding factors influencing sales of Mcintosh apples by actually selling different lots of apples side by side in retail stores. Arrangements were made to carry out test sales for periods of two weeks in a Nashua super-market during December, 1941 and in a similar market in Dover in the following Table 5. Estimates of Weekly Sales ok Apples by Type of Store (Based on statements from 110 stores) Fig. 6. Weekly Sale of Mc- Intosh Apples in Two Representa- tive New Hampshire Chain Mar- kets Average w eekly sal es* Mcintosh Average weekly Dec. (1940) sa' es* a Feb 11 apples Type of store Dec. (1940) Feb. (1941) . (1941) (Boxes ) (Boxes ) Chains (self-service) 21 15 35 36 Other chains 5 4 7 Specialty fruit markets lb 12 23 30 Fruit & misc. stores 4 3 6 6 Groceries with meat markets 5 4 8 7 Small grocery stores 2 4 *Nearest whole number. The apples handled in the Nashua store included two lots of Fancy 3 inch Mcintosh which varied mainly in the amount of bruising; two lots of 2y2 inch minimum size Mcintosh—one of which was Fancy grade and the other U. S. No. 1 (including occasional boxes of Fancy which s
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