Architect and engineer . copy of the Rennais-sance of that time or a copy of any periodin design strange to us, our methods of liv-ing, and the ideals of our age. The outside cover of this machine, thestreet facades, were decidedly governed by:first, the necessity of having large and un-obstructed display areas on the street floorand having these areas supported by lighteffects which will attract the attention ofthe casual passerby; second, by the neces-sity of having as much daylight as possiblein the upperfloors; andthird, by the ne-cessity to coun-teract the tur-moil of electricwhirling sig
Architect and engineer . copy of the Rennais-sance of that time or a copy of any periodin design strange to us, our methods of liv-ing, and the ideals of our age. The outside cover of this machine, thestreet facades, were decidedly governed by:first, the necessity of having large and un-obstructed display areas on the street floorand having these areas supported by lighteffects which will attract the attention ofthe casual passerby; second, by the neces-sity of having as much daylight as possiblein the upperfloors; andthird, by the ne-cessity to coun-teract the tur-moil of electricwhirling signs,the loud at-tempts to attractattentionthrough wildshouting withqueer forms andcolors throughsuperimposedadvertising. The facades,therefore, aresolved by com-bining the givennecessities withthe simple dig-nity of materialsused, attractivethrough goodbalance, goodpropor t ion s,.color and reflec-t i o n, and byusing the neces-sary advertising 51 N BUILDING, SAN FRANCISCOer. Architect 52 ARCHITECT AND ENGINELR, May, 1930. ENTRANCE LOBBY TO SOMMER & KAUFMANN BUILDING, SAN FRANCISCODesigned by Kem Weber; Albert F. Roller, Architect
Size: 1444px × 1730px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1900, booksub, booksubjectarchitecture
