. Florists' review [microform]. Floriculture. 58 The Florists^ Review Febhuary 5, 1920 RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING STUDYING SELUNG. Aids Retailers' Business. In the retail flower store salesmanship 3 important, whether the store is located >n Fifth avenue, New York, or on Main itreet of a small town. The man who idds to his knowledge of business and if flowers something of the really impor- ant points in selling will have an extra isset to promote his progress. Those of '^ears'^ experience in the trade have [radually acquired, consciously or un- onsciousl
. Florists' review [microform]. Floriculture. 58 The Florists^ Review Febhuary 5, 1920 RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING STUDYING SELUNG. Aids Retailers' Business. In the retail flower store salesmanship 3 important, whether the store is located >n Fifth avenue, New York, or on Main itreet of a small town. The man who idds to his knowledge of business and if flowers something of the really impor- ant points in selling will have an extra isset to promote his progress. Those of '^ears'^ experience in the trade have [radually acquired, consciously or un- onsciously, much that is included in he so-called art or science, as one hooses to name it, of salesmanship. As the trade grows so rapidly now ind young and little experienced per- ons are found in many flower stores, ome suggestions which will increase heir worth to their employers and their iwn ability, through knowledge of es- ential factors in salesmanship, assume orresponding importance. By consid- ration and careful thought in regard 0 the suggestions given, much of the elling friction that prevents easy trans- .ctions may be removed. Here are pre- ented some of the main points in easy ind successful selling in the retail store. Developing Fersom^ity. A salesman's first requisite should be act. He needs keen perception to en- ble him to class a customer, to attribute he motive in making a purchase, to landle a difficult case where the cus- omer is dissatisfied and aggrieved, and 0 suit the customer so that he or she ?ill return to the store and to him, time ,nd time again. His second requisite should be nerve, or it needs nerve to approach a cus- omcr with a proposition and to take a ebuff. It needs nerve to try again and gain to bring his goods to the atten- ion of the customer. His third requisite should be 'hat is necessary to succeed in closing sale, for patience is required to linch it. It is essential to possess a soft, pleas- ig voice with the right degree of char- cter and
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
