. Florists' review [microform]. Floriculture. 22 The Florists^ Review Febbuabt 20, Ifll Published every Thursday by The Florists' Publishing 621-560 Caxton Bulldlnsr, 608 South Dearbora St., Chicago. Tele., Wabash 8195. Re8ri<4tered cable address. Florrlew, Chicago. Entered as second class matter Dec. at the post-ofHce at Ohi- caKo, 111., under the Act of March Subscription price, $ a year. To Canada, $; to Europe. $ AdvertlsinK rates quoted upon request. Only strictly trade ad- vertising accepted. ?-?^^^ .I'rw. ^kjTi TICE. It is impoatible
. Florists' review [microform]. Floriculture. 22 The Florists^ Review Febbuabt 20, Ifll Published every Thursday by The Florists' Publishing 621-560 Caxton Bulldlnsr, 608 South Dearbora St., Chicago. Tele., Wabash 8195. Re8ri<4tered cable address. Florrlew, Chicago. Entered as second class matter Dec. at the post-ofHce at Ohi- caKo, 111., under the Act of March Subscription price, $ a year. To Canada, $; to Europe. $ AdvertlsinK rates quoted upon request. Only strictly trade ad- vertising accepted. ?-?^^^ .I'rw. ^kjTi TICE. It is impoatible to guarantee the 'in- sertion, discontinuance or alteration of any advertisement unless instructions are received BY 4 P. M. TUESDAY. Results bring advertising. The Review brings results. A DOLLAR does not look so big to the average florist as it did a year or two ago. As it stands today, what we need is better quality rather than increased pro- duction. Robert George, veteran plantsman, is spending in California one of his infre- quent holidays. What the trade needs is not cheaper labor, or more labor, but increased pro- duction on the part of those now em- ployed. Did you ever notice that the condition of the stock in a greenhouse can almost always be told from the outside, by the appearance of the grounds and buildings? There probably is nothing in which the danger of loss is greater than in the shipping of geranium cuttings. Some of the careful packers have found it expe- dient to ship nothing smaller than 2^- inch stock of geraniums. Any man is a traitor to his trade if he tells the newspapers how high prices are. Tell, instead, that prices of flowers right now are lower than other things the peo- ple crave, compared to pre-war stand- ards, lower than coal or candy, food or finery; it is the truth. A GOOD many florists are beginning to appreciate that their individual interest does not necessarily lie in buying at the lowest possible price; it is necessary to pay enough to
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
