New York, USA. 13th June, 2015. The owners of Jesse's Deli in the Boerum Hill neighborhood of Brooklyn in New York plaster their windows with signs "yuppifying" common products they sell, seen on Saturday, June 13, 2015. The deli has been given a step rent hike and the re-branding is a protest against the hike and the gentrifying of the area. The new prices represent what customers would have to pay if they get a new lease with the rent increase. Credit: Richard Levine/Alamy Live News


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