L'Eau des Sirènes (The Water of the Mermaids), a 1888 French colour lithographic street poster by Jules Chéret (1836–1933). The poster advertises a hair colour or dye
L'Eau des Sirènes (The Water of the Mermaids), a 1888 French colour lithographic street poster by Jules Chéret (1836–1933). The poster advertises a hair colour or dye. It measures about 170 x 120cm. This particular poster wasn't found on display in the streets of Paris. It was censored by the authorities and Chéret was asked to lengthen the mermaid's hair to cover more of their breasts - and so a new, more modest, version was made for the Victorian public. Chéret was an illustrator and graphic artist often called ‘the father of the modern poster’. Perfume manufacturer Eugène Rimmel’s funding enabled Chéret to establish a lithography firm in Paris in 1866. It allowed Chéret artistic control and allowed for innovation. Chéret worked directly on the stone to create his dynamic images. He simplified his posters with large central figures, distinctive hand lettering and areas of flat colour. He was awarded the Legion of Honour for helping to create the poster art form. One or two blemishes have been retouched from the image and its edges cleaned up.
Size: 2362px × 3261px
Location: Paris, France
Photo credit: © M&N / Alamy / Afripics
License: Licensed
Model Released: No
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