. The Kodak Salesman. lysis of this kind isoften very helpful, Sammy. Take salesmanship, for ex-ample. Stripped to its essentials,its just making people want some-thing you sell, badly enough tobuy it. All the books on selling,.all the speeches, and there are thou-sands of them, boil down to justthat—salesmanship is makinglieople want something you sell,liadly enough to buy it. And under this general propo-sition come three distinguishableti-aits that make good salesman-shi]). It boils down to three. 1. Courtesy 2. Interest 8. Knowledge Courtesy to the , in-terest in your work and you
. The Kodak Salesman. lysis of this kind isoften very helpful, Sammy. Take salesmanship, for ex-ample. Stripped to its essentials,its just making people want some-thing you sell, badly enough tobuy it. All the books on selling,.all the speeches, and there are thou-sands of them, boil down to justthat—salesmanship is makinglieople want something you sell,liadly enough to buy it. And under this general propo-sition come three distinguishableti-aits that make good salesman-shi]). It boils down to three. 1. Courtesy 2. Interest 8. Knowledge Courtesy to the , in-terest in your work and your storewliieli will reflect itself at once inhel{)ful interest in the customer;and knowledge of the goods yousell—these three, and the greatestof these is courtesy. Sounds like the Bible, re-niarked Sam. Its just as true. was the rei)ly. 16 The man who always putshis best foot forward isntlikely to step on anyoneelses toes. // it isnt an Eastmanit isnt a Kodak. KODAK SALESMAN JUNE 1Q22 \ ^ Wr \ ?;« n ^^^;«;. A Profit is not to be scoffedat in any country. WHKX a prosperous merchant or niaiiii-factiirer thinks that he or Iiis productis too well known to need further advertisinghe should consider the chiuches. Kven awell-known church still rings its hell everySunday. The Christian religion has heen inexistence now for nearly 2000 years, butthere are still millions of people in the worldwho have never heard of it. And so churchesare still advertising,—Printers Ink MontJil//
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