Hardware merchandising January-March 1911 . make the purchase. Nut-ci ackers? repeated your jun-ior, who hustled to wait on Jones. Cer-tainly. Just wait a minute. He switched around and commencedfingering things on the shelf behind he tried another shelf. Just wait a minute more while I lookon the next. Theyre sure to be there,he commented, anxious to hold the cus-tomer patient. And he looked on the next. Not there, either, he must be upstairs. And, very obligingly, he raced up-stairs to search for a fifteen cent nut-cracker. It was when he had returned,empty-handed, th
Hardware merchandising January-March 1911 . make the purchase. Nut-ci ackers? repeated your jun-ior, who hustled to wait on Jones. Cer-tainly. Just wait a minute. He switched around and commencedfingering things on the shelf behind he tried another shelf. Just wait a minute more while I lookon the next. Theyre sure to be there,he commented, anxious to hold the cus-tomer patient. And he looked on the next. Not there, either, he must be upstairs. And, very obligingly, he raced up-stairs to search for a fifteen cent nut-cracker. It was when he had returned,empty-handed, that you were called into pacify your personal friend Jones,who, manifestly worried by the factthat he was twenty minutes overdue al-ready for that appointment, was stamp-ing his heels, glaring about the store,and muttering: things under his it was only after three members ofthe staff had made a protracted searchthat those nut-crackers were unearthed,and Jones went on his way, outwardlytrying to remain composed but Three of the Staff Joined in the Search. You were moving then: hence, the dif-ficulty was excusable. But is your storeone of those which (so far as finding ar-ticles is concerned) are always mov-ing? Are your clerks every now and thenrushing frantically about, asking each other what has become of those coffeepercolators that used to be on the secondshelf, and wanting to know if the paleblue floor paint is all sold out? With,all the while, a customer waiting—andnot only waiting, but wondering howlong his sentence will be, and, further-more, vowing inwardly that he wontrisk another. An article promptly produced is halfsold. And, if your clerks cant prompt-ly produce any article in stock, it spellslack of system. Goods on the surface must be everchanging. The face your store pres-ents to the customer must always havein it something new. The window dis-plays should always offer something witha new appeal. But, beneath the surface,have the stor
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