. Canadian forest industries July-December 1923. Lumbering; Forests and forestry; Forest products; Wood-pulp industry; Wood-using industries. Mussens Limited have recently signed a contract for three pages in color in every issue of this paper for a year. That, perhaps, more eloquently than any testimonial they could write, expresses their opinion of the value of ad- vertising in Canada's leading publication in the construc- tion and engineering fields. If Mussens were a young firm or a new advertiser this decision of theirs might not have so much significance. The fact is, however, that for 2
. Canadian forest industries July-December 1923. Lumbering; Forests and forestry; Forest products; Wood-pulp industry; Wood-using industries. Mussens Limited have recently signed a contract for three pages in color in every issue of this paper for a year. That, perhaps, more eloquently than any testimonial they could write, expresses their opinion of the value of ad- vertising in Canada's leading publication in the construc- tion and engineering fields. If Mussens were a young firm or a new advertiser this decision of theirs might not have so much significance. The fact is, however, that for 20 years an advertisement for this firm has been appearing in every issue of "Con- tract Record", and this increase of 300 per cent in the volume of their advertising in this one paper has been made after the most exacting test of the value of the pub- lication. Experience has evidently taught them that the buyers of heavy equipment in Canada read and are influenced by the advertisements which appear in "Contract Record". (ontFac1 Record /Engineering Review Member Audit Bureau of Circulations 349 Adelaide St., West, Toronto. Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Don Mills, Ont. : Southam Business Publications
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Keywords: ., bookcentury1900, bookdecade1920, booksubjectforests, bookyear1923
