. Florists' review [microform]. Floriculture. Jvvx 28, 1914. The Eorists'Review INtAND FROM FLORISTS REAP PROFITS OCEAN TRAVEL ?-A* " *K' How Retailers all over the country share in the enormous busi- ness in flowers for departing ocean voyagers at this time of year. ATCHING load after load of flowers draw up at the dock of a great ocean liner on the day of departure, an uninitiated person is led to wonder where they all come from. If, however, he stopped to consider the size of the first- class passenger list of the boat, the number of orders carried by those few automobile trucks would
. Florists' review [microform]. Floriculture. Jvvx 28, 1914. The Eorists'Review INtAND FROM FLORISTS REAP PROFITS OCEAN TRAVEL ?-A* " *K' How Retailers all over the country share in the enormous busi- ness in flowers for departing ocean voyagers at this time of year. ATCHING load after load of flowers draw up at the dock of a great ocean liner on the day of departure, an uninitiated person is led to wonder where they all come from. If, however, he stopped to consider the size of the first- class passenger list of the boat, the number of orders carried by those few automobile trucks would seem insignifi- cant in comparison. For a single person the loads of flowers would be an amaz- ing quantity, but for several hundred people they are less than a drop in a bucket. To the New York florist th? steamer trade represents a considerable aniQunt of business. To the thousands of inland florists who are in position to take and forward these orders the busi- ness is as yet a small fraction of what it might be. How Many Sail. At this time of year scarcely a day passes when more than 1,000 first-class passengers do not leave New York; some days the total passenger lists of the six to a dozen liners which sail for foreign shores reach over three times that number. The ports of Bos- ton and Philadelphia between them reg- ister nearly an equal number of de- partures, and the smaller ports throughout this coun- try and Canada can count fully as many each day. These fig- ures represent only first-class passengers; 80 they may all fairly be considered as pos- sible sources of busi- ness by florists. Mul- tiply these by the number of intimate friends each one has and the number of possible patrons of the florist for this line of trade takes on enormous propor- tions. This, it may fairly be said, is an opti- mistic estimate; but then, it is always the optimist who is the progressive, for the pessimistic estimate leaves no room for progress. The pro- gressive florist, there- lore, h
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
