. The chemist and druggist [electronic resource]. an opportunity toencourage customers to increase theregularity of routine visits and to shopmore broadly from the and convenience make thecommunity pharmacy ideal fordistress purchases. The The results of the first phase ofresearcli showed that the location andconvenience of the pharmacy was theprimary reason for shopping locally Customers visit the pharmacy withthe intention of making a purchase,not just to browse. Shoppers withchildren are more likely to purchasean item than unaccompaniedshoppers. Loyalty to the l
. The chemist and druggist [electronic resource]. an opportunity toencourage customers to increase theregularity of routine visits and to shopmore broadly from the and convenience make thecommunity pharmacy ideal fordistress purchases. The The results of the first phase ofresearcli showed that the location andconvenience of the pharmacy was theprimary reason for shopping locally Customers visit the pharmacy withthe intention of making a purchase,not just to browse. Shoppers withchildren are more likely to purchasean item than unaccompaniedshoppers. Loyalty to the local pharmacy ishighest among purchasers ofmedicines, babycare and vitamins, butthe average spend is low at around£3-60 (this is in line with the nationalaverage basket spend for allpharmacies). Only 13 per cent of customers withprescriptions make an additionalpurchase, but 24 per cent ofprescription customers visit Moss atleast once a week. In addition, an evaluation of thesales and profit contribution of eachcategory of merchandise on sale in. Moss pharmacies was Moss operates pharmacies in avariety of locations, the results weresummarised by store type (see table1). Moving on ... Phase two of the programme involvedsix focus groups with housewivesfrom B, CI and C2 set of research was with regularcustomers who visited a Mosspharmacy at least two times a monthand who purchased two or moreproducts each visit. The second group were occasionalcustomers who purchased most oftheir toiletries from other stores, butprimarily Boots. The third groupwere regular visitors to grocery-superstores with pharmacies whopurchased prescriptions andtoiletries from these stores. Each of the three groups were splitinto women aged 24 to 40 years (iethose with children) and 40 to 60years. What emerged from the study wasa profile of highly transientshoppers. While they chose to shop at the outlets of their preference,they also shopped across all three-types of out
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Keywords: ., bookcentury1800, bookdecade185, booksubjectpharmacy, bookyear1859
