. Practical druggist and pharmaceutical review of reviews . ularly from monthto month. Changeyour newspaperi adsweekly, ^andj, readable. If you havenot the time, or ifj you lack the knack ofwriting interestingly, it will pay you tohave some^one^do it for you. Successfuladvertising must^have thought and atten-tion; it must be conducted systematically;you must spend a suitable amount ofmoney, and^ must see that this is so expended as to have what you say reach thepeople you [are| after, finally, you mustnever let up. Persistency, week afterweek, in season~and out, has
. Practical druggist and pharmaceutical review of reviews . ularly from monthto month. Changeyour newspaperi adsweekly, ^andj, readable. If you havenot the time, or ifj you lack the knack ofwriting interestingly, it will pay you tohave some^one^do it for you. Successfuladvertising must^have thought and atten-tion; it must be conducted systematically;you must spend a suitable amount ofmoney, and^ must see that this is so expended as to have what you say reach thepeople you [are| after, finally, you mustnever let up. Persistency, week afterweek, in season~and out, has almost hyp-notic [ power in ^attracting trade. Anddonttorget^to make good window trims. Proprietary writing medical advertising, make aforceful appeal to your prospective cus-tomers along three lines. 1. Convince him that lie has the disease. 2. Convince him that j(;« /lave the rem-edy. 3 Convince him that // is a bargain. Until a man is convinced that he is ill,he will take no medicine. Unless he isconvinced that you know what is the mat-. you. If your remedy has the endorse-ment of physicians and chemists, say so—it will help win the reader. If it hastaken medals, been indorsed by any soci-eties or institutions dont be slow in tell-ing about it. The best of all arguments for a remedy,though, is the testimonial. If a man readsthat a case similar to his own has beencured by your remedy, he will be stronglymfluenced toward trying it. This is es-pecially true if you invite him to write theperson whose testimonial you publish. Choose testimonials that emphasize dif-ferent points, rather than mere reiter-ations.—Mail Order Journal. Subject :—T:o\\et Articles and Perfumeries. Color scheme, purpleand white. Two sets of steps should be built, live feet In height andtapering from 46 inches at the top step to 24 inches at the steps should be covered with canton flannel, over which shouldbe arranged white cheese cloth. The three pillars snould be covere
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Keywords: ., bookcentury1800, bookdecade1890, booksubjectpharmacy, bookyear189
