Teje Government Perfume & Fragrance Factory
In the wake of the 1917 Russian Revolution, an essential oils trust called TeZhe was established to produce and sell cosmetics and hygiene products. This poster was advertising created just after the Russian Revolution. TeZhe was the first popular beauty brand in the Soviet Union, with shops everywhere (although mainly in Russia) selling soaps, creams, powders, mascaras, lipsticks and colognes. Zhemchuzhina was the first in the industry to add vitamins A, E and D to her cosmetics, making them both beautifying and also beneficial to health. To help with hygiene among the poorest social groups, TeZhe sold soaps for as little as one kopek, far below their factory price. Sales of more luxurious make-up products made up the financial shortfall. In fact, the brand became so popular that it even found its way into local folklore.
Size: 2200px × 3200px
Location: Russia
Photo credit: © unknown / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ads, advertising, boxes, commercial, cyrillic, fragrance, jpp, moscow, perfume, russia, salesman
