. The Saturday evening post. This supplies the lacking natural oiland keeps your skin smooth and supple. Why Palmolive is so mild Because it contains the mildest, most gentle of naturalcleansers—the Palm and Olive oils discovered 3,000years ag,o in ancient Egypt. Cleopatra knew their value — they served her bothas cleanser and cosmetic. They adorned the marblebaths of the Greeks and Romans. Today their scien-tific combination in Palmolive Soap achieves the finaltoilet luxury. Why it doesnt cost more Users of Palmolive may wonder why it isnt very ex-pensive. Why this extra fine facial soap can


. The Saturday evening post. This supplies the lacking natural oiland keeps your skin smooth and supple. Why Palmolive is so mild Because it contains the mildest, most gentle of naturalcleansers—the Palm and Olive oils discovered 3,000years ag,o in ancient Egypt. Cleopatra knew their value — they served her bothas cleanser and cosmetic. They adorned the marblebaths of the Greeks and Romans. Today their scien-tific combination in Palmolive Soap achieves the finaltoilet luxury. Why it doesnt cost more Users of Palmolive may wonder why it isnt very ex-pensive. Why this extra fine facial soap can be boug,htat the price of other soaps. The answer is—Palmolive is so popular that it forcesproduction in enormous quantity. The Palmolivefactories work day and nig,ht, ingredients are pur-chased in almost unbelievable volume. The result is a moderate price which puts Palmolivewithin the reach of everybody, everywhere. Palmolive is sold by leading, dealers and supplied in^uest-room size by Americas most popular THE PALMOLIVE COMPANY, MILWAUKEE, U. S. A. THE PALMOLIVE COMPANY OF CANADA, LIMITED, Toronto, Ontario PALMOLIVE


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