. Florists' review [microform]. Floriculture. MASCH 28. 1012. The Weekly Florists* Review. 43 [Th« l«tt*r b«low is a spontaneous exprssslon of tho advertlsor's satisfaction—unsolicited.] The W. L Kirchhoff Company, 5eeds, Bulbs, Flowers and Florists' Peat Lonfi Distance Telephone Cable Address "WEKCO" ^m.».K. «ts Barrlttw, Chloago, 111. Oentlemen:. March, 1st, IWi. i/ yiorl«t» ROTiew did It all along?) Our two-lnoh ^"'^^J^.-A-^ ?diiplay ad, offering our new gladiolus Prlnoeplne to the trade, (^£]^^*' aade ita first appearance in the of Horemher 23rd. In &qu
. Florists' review [microform]. Floriculture. MASCH 28. 1012. The Weekly Florists* Review. 43 [Th« l«tt*r b«low is a spontaneous exprssslon of tho advertlsor's satisfaction—unsolicited.] The W. L Kirchhoff Company, 5eeds, Bulbs, Flowers and Florists' Peat Lonfi Distance Telephone Cable Address "WEKCO" ^m.».K. «ts Barrlttw, Chloago, 111. Oentlemen:. March, 1st, IWi. i/ yiorl«t» ROTiew did It all along?) Our two-lnoh ^"'^^J^.-A-^ ?diiplay ad, offering our new gladiolus Prlnoeplne to the trade, (^£]^^*' aade ita first appearance in the of Horemher 23rd. In "fi^ Secemher we were oorrespondit^ with foreign p'uhlishers regarding adrertieine rates; hut, hefore we had placed our order with them, inquiries came pouring in from home and abroad, therefore we ?hhought hest to withdraw our awl from the RsTiew for a let up. On Jan. 1st we asked you to discontinue our ad until further notice, hut there was no letup until all the stock was sold. They <lid not even leave us any for our retail trade and yet we have to do something which a man hates to do, returning some nice looking checks. located. The Berlew reaches the* buyer no matter where he is %fS^^ Yours for 8uAss, , ^jr i^ifrs k^^K^tiJ^^^ CASH VALUE. Here are photographic reproductions of two letters that have real money value for everyone who does business with florists. They point the way to the greatest business gain at the minimum cost. One is a letter from a small adver- tiser—he used only two inches of space. But it was all he needed. Six inser- tions cleaned up his stock. The second letter is from the firm that used more space than any other advertiser in the last six weeks—ap- proximately four pages each issue. Head the letter; their satisfaction with lesults is evident; the season was "the most successful" in their history. One advertiser spends $2 per week; the other spends over $80 per week. Both so well pleased they feel impell
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Keywords: ., bookcontributoruniversityofillinoisurb, booksubjectfloriculture
