Advertising and selling : principles of appeal and response . Hands Tied? Do5oii\Miittogcton-S1irrrFD I L, Hurt a certain line .if work >uu think Ji)u coulj do Ktttr in—if>ouoii]5 h nl Itie training Or Kerljinkind of pi>snit>ii >ou \M)uUI like t)hoIdonly Mill fcjr \ .iir •liiiiK jrc tic 1 This Coupon is for YOU. A Short Circuit Appeal certain in advance what their character will will find that in such cases the object has ap-pealed to some universal instinct, interest or de- 25 PRINCIPLES OF APPEAL AND RESPONSE sire, or has awakened some strong feeling. Sucliappeals call i
Advertising and selling : principles of appeal and response . Hands Tied? Do5oii\Miittogcton-S1irrrFD I L, Hurt a certain line .if work >uu think Ji)u coulj do Ktttr in—if>ouoii]5 h nl Itie training Or Kerljinkind of pi>snit>ii >ou \M)uUI like t)hoIdonly Mill fcjr \ .iir •liiiiK jrc tic 1 This Coupon is for YOU. A Short Circuit Appeal certain in advance what their character will will find that in such cases the object has ap-pealed to some universal instinct, interest or de- 25 PRINCIPLES OF APPEAL AND RESPONSE sire, or has awakened some strong feeling. Sucliappeals call into action centers which are prompt,powerful and definite in their response. Such aprocess, then, involves what we may call the shortcircuit. Such an appeal obviously, in turn, cor-responds to a distinct kind of argument, the dis-play/ advertisement or the emotional selling talkwhich does not argue but simply attempts to workon strong feeling, instinct or ideal. The rangeof such special appeals is exceedingly wide, forthere are many objects in our experience towardwhich we all react by this feeling circuit, withoutstopping to ask why we so respond. Our reactionis determined beforehand, for the most part bythe history of the race in dealing with these ob-jects. Generally speaking, it is true that the long cir-cuit is de
Size: 1889px × 1322px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyo, bookyear1913
