. Bell telephone magazine . lephone company also offers a busi-ness message-rate service at a lowmonthly rate for a limited number oflocal messages, with an added chargefor each additional message. Eventhe smallest business can afford thisservice. More Telephone Calls Bell System rate schedules are de-signed to encourage people not onlyto have telephones but to use them;to make telephoning an essential partof their everyday way of living anddoing business. Even the seemingly useless calls—Johnny chatting with the girl friend,Betty and Joan giggling over theirhomework, little Susan babbling tog
. Bell telephone magazine . lephone company also offers a busi-ness message-rate service at a lowmonthly rate for a limited number oflocal messages, with an added chargefor each additional message. Eventhe smallest business can afford thisservice. More Telephone Calls Bell System rate schedules are de-signed to encourage people not onlyto have telephones but to use them;to make telephoning an essential partof their everyday way of living anddoing business. Even the seemingly useless calls—Johnny chatting with the girl friend,Betty and Joan giggling over theirhomework, little Susan babbling tograndma—are Important to the peo-ple Involved. The more that peopleuse their telephones, the more satis-faction they get from them and themore anxious they are always to havea telephone. Flat rates, which permit custom-ers to make as many local calls asthey wish at a fixed monthly charge,are the most effective means of en-couraging customers to make thegreatest use of their telephones. 21,6 Bell Telephone Magazine WINTER. Rate schedules are designed to make it easy for customers to step up from party line to individual litie as their requirements increase They are particularly effective in thecase of residence service. Experienceindicates that residence customerswith flat-rate service make abouttwice as many local calls as those whohave message-rate service. Customers like flat-rate service andare willing to pay the higher rates re-quired because they enjoy freedom ofuse and get so much service. Takethe Brown family, for instance. JimBrown likes their flat-rate service be-cause he knows in advance just whathis monthly local charge will be andhe doesnt have to check up on theyoungsters to keep them from run-ning up his bill. Mother certainlyappreciates it when she has to call along list of club members. Johnnyand Betty are sure their social liveswould be wrecked without free accessto the telephone. Even five-year-old Susan rounds up theneighboring cow-girls bytelephone. This
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