. Better fruit. Fruit-culture. February y 1922 Advertising Apples TT IS being felt more and more by those handling the Northwest's boxed apples, that an advertising campaign may be made of great value. This belief crystalized !i the appointment of a committe on adver- tising, at the inter-state conference of horticuturists at Spokane a few weeks ago. This committe is headed by Professor C. I. Lewis of Salem. The other members are: Paul Weyrauch, Walla Walla; C. H. Swigert, Yakima; Dr. H. L. Geary, White Salmon; A. W. Stone, Hood River; David L. Oliver, Wenatchee; J. P. Gray, Nampa. There is a
. Better fruit. Fruit-culture. February y 1922 Advertising Apples TT IS being felt more and more by those handling the Northwest's boxed apples, that an advertising campaign may be made of great value. This belief crystalized !i the appointment of a committe on adver- tising, at the inter-state conference of horticuturists at Spokane a few weeks ago. This committe is headed by Professor C. I. Lewis of Salem. The other members are: Paul Weyrauch, Walla Walla; C. H. Swigert, Yakima; Dr. H. L. Geary, White Salmon; A. W. Stone, Hood River; David L. Oliver, Wenatchee; J. P. Gray, Nampa. There is a feeling. Professor Lewis says, that a somewhat mistaken position has been taken with regard to advertising apples. Advertisements have stressed, first, the brand; second, the northwest apple; third, apples. The correct and more effective method would be to center most on ad- vertising apples in a to increase con- sumption. Secondly, the American public should be taught that the northwest boxed apple is the finest offered to the trade. In this scheme of things the organizations and private I andlers world hold third place with their ..drtrtising of particular brands. In this plan there would be effort to show the American people that apples are a food, not a luxury, and an economical food at that. There would be education also on the varieties the Northwest produces and the seasons for these varieties. Wider consumption of apples through education on new uses of them would be sought. The phenomenal success of the Associa- ted Raisin Growers of California in intro- ducing the little red five-cent package of Sun Maid raisins is cited as an example of what may be accomplished. Introduced to the trade only on July 17, 1921, it was reported October 10, that sales of these had amounted to 331,000,000 packages. These equal 2,300,000 cases, or over 17,000 tons and had a value of $16,5 00,- 000. The advertising committee will hold a meeting during this month to take up the problems
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