. Better fruit. Fruit-culture. Page 48 BETTER FRUIT Jmum-y APPLE ANNUAL AT WATSONVILLE, CALIFORNIA BY JONATHAN EDWARDS, WATSONVILLE, CALIFORNIA THE first all-Califijrnia apple show had its inception in October, 1909, when a committee of twenty-five local growers, packers and business men, was appointed by Air. E. A. Hall, presi- dent of the Commercial League of Watsonville, to consider the advisability of holding an exliibition of the fruit, the production and marketing of which has long constituted the principal industry of the Pajaro Valley. For a considerable period the yearly shipments of
. Better fruit. Fruit-culture. Page 48 BETTER FRUIT Jmum-y APPLE ANNUAL AT WATSONVILLE, CALIFORNIA BY JONATHAN EDWARDS, WATSONVILLE, CALIFORNIA THE first all-Califijrnia apple show had its inception in October, 1909, when a committee of twenty-five local growers, packers and business men, was appointed by Air. E. A. Hall, presi- dent of the Commercial League of Watsonville, to consider the advisability of holding an exliibition of the fruit, the production and marketing of which has long constituted the principal industry of the Pajaro Valley. For a considerable period the yearly shipments of ajiples from this \ aney had exceeded three thousand carloads. The yearly profits from the industry had run into millions of dollars. The production of other sections was increasing. Com- petition was constantly growing keener. This section had given comparatively little attention to the work of advertising itself or its products. As in all other sections there was room for improvement in methods of production and marketing. The holding of an annual apple show in Watsonville was s'lggested as being one thing well calculated to increase the demand for the fruit, extend her markets, and through the rivalry created, to stimu- late growers to produce better fruit and the packers to raise their standard. An executive committee of fifteen was selected and on November 11, 1909, for the purpose of expediting their business, incorporated under the name Watsonville Apple Annual Association. The move- ment thus inaugurated had its culmination in the "Apple Annual" of 1910, "An Apple Show Where Apples Grow," in magni- tude by far the greatest and in quality the equal of any apple show up to that time held. By means of a municipal bond issue funds were raised and an auditorium, of the dimensions of 100 feet by 215 feet, having gallery space of approximately one-half that on the main floor, was con- structed by the City of Watsonville. (Originally designed to be merely a
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