. The American florist : a weekly journal for the trade. Floriculture; Florists. >iK$W$=- Our thorough knowledge of the finer points in greenhouse construction enables us to save that much on the cost of our output—and we are giving you the benefit of this saving. We have alwaysgiven 100 cents value for every dollar — sometimes more. As we have never yet had any com- plaints, we lose nothing by guaranteeing our ma- terial against defects. Willens Personal Service Every bit of the work is personally di- rected by one of the Willens'. If we do the erecting, one of the Willens' personally su-


. The American florist : a weekly journal for the trade. Floriculture; Florists. >iK$W$=- Our thorough knowledge of the finer points in greenhouse construction enables us to save that much on the cost of our output—and we are giving you the benefit of this saving. We have alwaysgiven 100 cents value for every dollar — sometimes more. As we have never yet had any com- plaints, we lose nothing by guaranteeing our ma- terial against defects. Willens Personal Service Every bit of the work is personally di- rected by one of the Willens'. If we do the erecting, one of the Willens' personally su- pervises the work. Careful attention is paid to the minutest details, each of which is conducive to longer life and better green- house service. If you have never tried us or are dissatisfied in your past dealings with others, begin now to benefit by our service and material. Write us today. What They Say: Willens Construction Co., Chicago, 111. Gentlemen: The greenhouses you built for me last summer and with which I am so well pleased, received several severe tests within the last few days. During one cold spell of 30 de- grees below, I easily maintain- ed the desired temperature in the greenhouses. I am well pleased with the materia] and also your pleasant business methods and am con- vinced that I have the finest greenhouses in Nebraska. Yours very truly, L. Buckendorf, Norfolk, Neb. Willens Construction Co. i=] 1529 S. Spaulding Avenue Chicago, Illinois <=\ - Putting One Over. The local advertising- solicitor of a Hannibal, Mo., paper called upon an enterprising florist of that town, fully confident that he would receive a half page ad from the florist to be placed in a special edition. The florist could not see the why and wherefore of such an investment, and asked the ad-man to bring out its strong points. The fellow did his best and during the course of his talk an upward movement of his arm was the sign of attraction to a hanging basket which gave him a se- vere


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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea