123 Victoria Street, London, United Kingdom. Architect: MoreySmith, 2012. Overall interior view of reception area looking toward


123 Victoria Street is a 1970s office block in the heart of Land Securities’ redevelopment of Victoria Street, London. The building is now set to be the headquarters of international shoe brand, Jimmy Choo. Working with Aukett Fitzroy Robinson as the structural architect of the building, the brief was to regenerate the original 11-floor, 1970s building, providing it with a strong visual identity and allowing it to hold its own within the rest of the regeneration of the area. The building features a triple-height atrium and glass elevations, and MoreySmith has capitalised on this by providing an ‘inside out’ aesthetic to the building, as described by MoreySmith director Nicola Osborn. Key features include turning the reception area into an ‘interior street’, connecting the Victoria Street and Howick Street entrances. The limestone flooring reflects this ‘street space’ by mimicking street paving, and reducing to tiling the further you walk into the reception space.


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Photo credit: © Edmund Sumner-VIEW / Alamy / Afripics
License: Licensed
Model Released: No

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