. Hardware merchandising (January-March 1908) . it means a regular course, the GILLETTE holder lasts a lifetime. But—there are the BLADES. When the first ten are used, the customer is going to buynew ones where he purchased the GILLETTE set. Hewill get in the habit of coming to you for blades, and youmake your profit on every ten that he buys. Being so well satisfied with his GILLETTE razor, he willnaturally come to your store for everything else in yourline that he needs. So the GILLETTE really makes permanent customers foryou. Then, too, theres no price cutting with the GILLETTE.
. Hardware merchandising (January-March 1908) . it means a regular course, the GILLETTE holder lasts a lifetime. But—there are the BLADES. When the first ten are used, the customer is going to buynew ones where he purchased the GILLETTE set. Hewill get in the habit of coming to you for blades, and youmake your profit on every ten that he buys. Being so well satisfied with his GILLETTE razor, he willnaturally come to your store for everything else in yourline that he needs. So the GILLETTE really makes permanent customers foryou. Then, too, theres no price cutting with the GILLETTE. The retail price for triple-plated holder and12 blades in leather case, is $5 everywhere. And everydealer must sell this set for $5. The wholesaler who supplies you with Hardware and Cutleryor Druggists sundries, can probably fill your orders forGillette Safety Razors. If not, write us and we will sendyou the name of one who can. Gillette Safety Razor Co. CANADIAN OFFICE AND FACTORY : 63 St. Alexander Street, Montreal 70 hardware and metal. A Satisfied Customer— Your Strongest Asset Do you believe that a customer who is compelled to come to your store at regular in-tervals to replenish the blades of his safety razor—not one of which has given him a perfect shave—willfeel well inclined towards you who originally sold him that instrument? How do you think that he will regard you when he finds that your competitor has a Safety Razorwhose blades can be kept constantly sharp, by a simple stropping method, and you sold him one of the oldfashioned kind? To tell him that the one he bought is well known and largely advertised, will not appease his expects you to offer him the latest, and the best of anything he may want, and not to pawn-off old fash-ioned goods on him. These are intensely practical days, and rich or poor our men hate to be buncoed. They want asquare deal every time. | The Square Deal in Safety Razors is the Auto~Strop\ Twelve Auto-Strop blades should,
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Keywords: ., bookcentury1900, bookdecade1900, booksubjectimplementsutensilset
