. The Saturday evening post. REO. CopvTiolitRtu Motor Car Company Looks the Part — and Plays It True, handsome is as handsome does, but—must a motortruck be ugly in order to be efficient? ^ We have been toldthat this Reo Speed Wagon is too good looking—that thereis no need for fine finish and graceful design in a motor truckor its body. ^ Well, we are not ashamed of the good looks ofthis Speed Wagon. <l It is just as good as it looks. <i It isjust as reliable as it is handsome. <I Its outward finish trulyreflects its internal excellence. <J No need to put a crude castiron water tan
. The Saturday evening post. REO. CopvTiolitRtu Motor Car Company Looks the Part — and Plays It True, handsome is as handsome does, but—must a motortruck be ugly in order to be efficient? ^ We have been toldthat this Reo Speed Wagon is too good looking—that thereis no need for fine finish and graceful design in a motor truckor its body. ^ Well, we are not ashamed of the good looks ofthis Speed Wagon. <l It is just as good as it looks. <i It isjust as reliable as it is handsome. <I Its outward finish trulyreflects its internal excellence. <J No need to put a crude castiron water tank—instead of a more efficient and equally strongas well as sightly radiator—on the front of a truck to prove itssturdiness. €J A front like a Mogul proves nothing as to theactual power of the motor or carrying quality of frame andaxles! Owners of Reo Speed Wagons are as proud of theirlooks as of their performance. ^ Driver doesnt need to qualifyas an acrobat to get in and out of the seat! *I Control is assimple as in
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