Hardware merchandising (January-June 1902) . e information is human nature for the average readerto give a fact, plainly put, a coating ofextra strength in his own mind. When aman reads an advertisement that strainsand does its level best to convince him, thatman generally takes it with a pinch of salt,He would not be human if he were other-wise. But, if the advertisement is laidalong dispassionate lines, giving its argu-ments calmly and truthfully, without undueagitation, the reader does not feel calledupon to argue against it, because the feelingdoes not lay hold of him that th
Hardware merchandising (January-June 1902) . e information is human nature for the average readerto give a fact, plainly put, a coating ofextra strength in his own mind. When aman reads an advertisement that strainsand does its level best to convince him, thatman generally takes it with a pinch of salt,He would not be human if he were other-wise. But, if the advertisement is laidalong dispassionate lines, giving its argu-ments calmly and truthfully, without undueagitation, the reader does not feel calledupon to argue against it, because the feelingdoes not lay hold of him that that adver-tisement is working to win him over inspite of himself. CANADIAN HARDWARE AND METAL 133 WINDOW GLASS —TO IMPORT. Prompt Deliveries EVERY KIND OF PLATE AND WINDOW GLASS IN STOCK. BENT GLASS °r a kinds, our own manufacture. Closest rices TORONTO PLATE GLASS IMPORTING CO., Mill & Rutherford Warerooms and Offices—135 to 143 Victoria Works-209 to 213 Victoria St. TORONTO Use Syracuse Babbitt Metal IT IS THEBEST ForPaper and PulpMills, Saw andWood WorkingMachinery, Cottonand Silk Mills,Dynamos, MarineEngines, and allkinds ofMachineryBearings. Wire, Triangular and Bar Solder, Pig Tin, Lead, Ingot Copper, Ingot Brass, Antimony, Aluminum, Bismuth, Zinc Spelter, Phosphor Tin, Phosphor Bronze, Mckle, etc., always in stock. OAHADUH WORKS MONTREAL PQ Sy^lISC Smeltillg WOrl(S AMERICAN SYRACUSE, N Y. 44
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Keywords: ., bookcentury1900, bookdecade1900, booksubjectimpleme, bookyear1902
