. Better fruit. Fruit-culture. Page 16 BETTER FRUIT September, 1920 Fairs—Their Value to the Community COMMUNITY, county, state and in- terstate fairs are a big asset to both the business man and producer. It follows that promoting some form of community fair, such as an ex- hibit of local products, is profitable from many points of view. It stim- ulates better production of stock, farm produce and garden truck. It engen- ders the community pride, and adver- tises in an attractive fashion good products and those who produced them. Advertisers have discovered that good characteristics of their
. Better fruit. Fruit-culture. Page 16 BETTER FRUIT September, 1920 Fairs—Their Value to the Community COMMUNITY, county, state and in- terstate fairs are a big asset to both the business man and producer. It follows that promoting some form of community fair, such as an ex- hibit of local products, is profitable from many points of view. It stim- ulates better production of stock, farm produce and garden truck. It engen- ders the community pride, and adver- tises in an attractive fashion good products and those who produced them. Advertisers have discovered that good characteristics of their products which are so familiar to them as to seem commonplace are often not so well known to the great buying pub- lic. Goods must be talked about if business is to be secured. The same holds true with communities. The excellence of neighborhood products and the special lines in which vari- ous individuals excel may seem like a very old story to those immediately concerned, but there are plenty of folks near by who have not heard this story, or, by chance they have heard it, it is very much worth while from a business standpoint to repeat it—and more than once. If the community decides to hold a fair, an organization should be formed, officers elected, and commit- tees appointed. The latter should in- clude committees on amusement and entertainments, arrangements, decora- tions and publicity. These are gen- eral committees. In addition, there should be exhibit department commit- tees for such exhibits as live stock, farm products, orchard and garden products, women's work and fine arts, school and club exhibits and histori- cal relics. Too much emphasis cannot be placed on properly advertising the fair through articles in the local pa- pers, printed handbills, hand-made posters, notices read, preferably sev- eral times, in the schools and churches, and in various other ways. The publicity committee should give special attention to advertising in neighboring communities, ext
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