. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . J. J. Hess (in center) of Omaha, Neb., trying to landlife members for the S. A. F. and O. H. who are known to be likely prospects, but whom it isnot desired to solicit direct. For instance, if the floristmaintains a list of social events of importance scheduledfor his community, he can send out his literature tothose in charge of them sufficiently in advance to insureit having attention in connection with these affairs. Infact, the material should be timed to reach them atabo
. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . J. J. Hess (in center) of Omaha, Neb., trying to landlife members for the S. A. F. and O. H. who are known to be likely prospects, but whom it isnot desired to solicit direct. For instance, if the floristmaintains a list of social events of importance scheduledfor his community, he can send out his literature tothose in charge of them sufficiently in advance to insureit having attention in connection with these affairs. Infact, the material should be timed to reach them atabout the time when the matter of floral decorationsis to be given consideration. In this way, even thoughno formal solicitation in person is attempted, the floristis pretty sure to be thought of, and to be asked tocome out and make an estimate and suggestions re-garding the flowers to be used. Soliciting specific prospects by printed literature isthus one effective method of flower advertising. Butsince these channels are necessarily limited, so-calledgeneral advertising is of special value to the oc
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