. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The American Florist. 479. PANSIES GALORE. A Corner of One of the Siishes. From Photo Taken March S THE RETAIL TRADE Conducted by Robt. Kift, I'hila., Fa. Next Week In the Flower Shop. Keep the outside front of the stole as attractive as possible. Every passer- by is a prospect. Many may be fiower buyers, but who are satisfied with their present connections; still, they stop to admire and may step in and make a cash purcha-se. This is a ffreat point g'ained. They have broken the ice. seen the inside of the s
. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The American Florist. 479. PANSIES GALORE. A Corner of One of the Siishes. From Photo Taken March S THE RETAIL TRADE Conducted by Robt. Kift, I'hila., Fa. Next Week In the Flower Shop. Keep the outside front of the stole as attractive as possible. Every passer- by is a prospect. Many may be fiower buyers, but who are satisfied with their present connections; still, they stop to admire and may step in and make a cash purcha-se. This is a ffreat point g'ained. They have broken the ice. seen the inside of the store, and will be much more free to call again. There are others who .are only casual pur- chasers, as when flowers are wanted for anniversary occasions, to send to a sick friend or for funerals. To such as these anything that calls .attention to the store, and makes a good impres- sion, is seed sown that is likely to bear fruit later on when such occasions arise. One's own experience as to how the attractive looking front and win- dow displays of stores in other lines impress them, is a good guide as to their value in winning trade. The large chain store companies, such as drug, tobacco, five and ten cent , etc., attach first importance to the out- side appearance of the bitilding and display windows. They locate them- selves in the centers of the shopping districts of all the large cities, .and by every art of publicity, in attractive and nov?l signs and constantly chang- ing window decorations, seek to attract the throngs into their stores. The point is, that men of experience attach such great importance to feature, the outward appearance or street front of the store. Now that Howers are at their high tide of production, and likely to so continue until the close of the season. a week-end service might be featured to advantage—a . to i^' box of spring Howers. delivered regularly once or twice a week. Some dealers find this a paying proposition, which h
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
