. Journal of electricity. his poor coffee was sampled. And so on through-out we will continue our little lecture and innuendos,but always direct them at the neighbors and friendsand not at the lady to whom the ad is addressed. Itwont bring much excess profit tax to tell the lady her-self that she has missed the art, but we can at thefinish tell her how she can continue to make the excel-lent coffee for which she is famed, and do it in aneasier, more attractive manner — the electrical perco-lator. We tell her that this method will not interferewith the personal touch of the genuine artist, whic
. Journal of electricity. his poor coffee was sampled. And so on through-out we will continue our little lecture and innuendos,but always direct them at the neighbors and friendsand not at the lady to whom the ad is addressed. Itwont bring much excess profit tax to tell the lady her-self that she has missed the art, but we can at thefinish tell her how she can continue to make the excel-lent coffee for which she is famed, and do it in aneasier, more attractive manner — the electrical perco-lator. We tell her that this method will not interferewith the personal touch of the genuine artist, whichshe succeeds in infusing into her coffee, but ratherwill give her genius greater play, etc., etc., and then ifwe give free trials we will offer to send a percolatorout to her for her judgment, which we are extremelyanxious to have; or some other device which we mayhave invented to get a direct contact with her. Thesalesman who follows up this ad will take his text fromit. There are many differences of opinion regarding. ATTRACTIVE PACKAGES The neatness with which the package appears on de-livery at the home has much to do with the secondorder and its placing. The Japanese package, wrappedin paper of many colors, and so arranged that the deal-ers house and street number has a prominent place be-tween the colored strings that bind it, have won theadmiration of all beholders. The electrical contractor-dealer can, by proper care in sending out packages,build up a more profitable business by due attentionto this little item of neatly and properly tieing uppackages. April 15, 1918] JOURNAL OF ELECTRICITY 419 Its not mere money you are subscribing, but the food and ammunition and ships for the boys— BUY A LIBERTY BOND printing the price. If you are going to use figures bearin mind that the written appeal must be very strongor the dollar sign will kill the whole thing. Suppose, on the other hand, we head our adver-tisement Electric Coffee Percolators. There is noreason in the worl
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