Canadian grocer April-June 1918 . can be sold in the same simple fash-ion, by giving them their proper place inthe stores display. Merchants are toeoften inclined to keep these goods in thebackground, and to only deliver fhemwhen called for. There is always thechance, however, that the customer willoverlook these things, or else buy themelsewhere where they are more forciblybrought to her attention, and it is a not-able fact that where such goods are dis-played their sale is immediately increased. Getting All the Trade There is a feeling that it is impossibleto increase the sale in these lines
Canadian grocer April-June 1918 . can be sold in the same simple fash-ion, by giving them their proper place inthe stores display. Merchants are toeoften inclined to keep these goods in thebackground, and to only deliver fhemwhen called for. There is always thechance, however, that the customer willoverlook these things, or else buy themelsewhere where they are more forciblybrought to her attention, and it is a not-able fact that where such goods are dis-played their sale is immediately increased. Getting All the Trade There is a feeling that it is impossibleto increase the sale in these lines beyonda certain limit. There is the fact, how-ever, that the department stores do abrisk business in these lines that right-fully belongs to the local merchant, andthat would be his if he made a strongeffort tc get it. Then there are a variety of useful linesthat are perhaps not used by the ma-jority of the stores customers, polishesand cleansers of every description, mopsand whisks and similar articles. (Continued on page 108.). A window that means sales in profit-bringing lines—a spring display of the W. H. Stone Company, Winnipeg. April 26, 1918. 95
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