. British bee journal & bee-keepers adviser. Bees. July 1, 1920. THE BRITISH BEE JOURNAL. ^3. Marketing Honey. Marketing their produce is a great problem to many bee-keepers, for it is not all who have the business ability, or are good salesmen. We have often pointed out the value of shows in obtaining a market for honey, and it is gratifying to see our list of " Bee Shows to Come " approaching its pre-war dimensions. The small local shows are of great assistance to the cottage bee-keeper, enabling him to bring his wares to the notice of con- sumers i^ the immediate neighbourhood
. British bee journal & bee-keepers adviser. Bees. July 1, 1920. THE BRITISH BEE JOURNAL. ^3. Marketing Honey. Marketing their produce is a great problem to many bee-keepers, for it is not all who have the business ability, or are good salesmen. We have often pointed out the value of shows in obtaining a market for honey, and it is gratifying to see our list of " Bee Shows to Come " approaching its pre-war dimensions. The small local shows are of great assistance to the cottage bee-keeper, enabling him to bring his wares to the notice of con- sumers i^ the immediate neighbourhood, and to sell his honey locally, thus obtain- ing better prices than if he sold whole- sale. Shows are also educative, not only to the consumer, but to the producer. The consumer is educated to the value of honey as a food, and to the superiority of that produced at home to the great bulk of the imported article. The pro- ducer will learn that if he is to secure honours on the show bench, he must not only stage a good article, but it must be put up in a clear and attractive manner. The points that will gain prizes on a show bench will, coupled with fair prices, secure a permanent market. The advertising possibilities of a show are not exhausted by the show itself, and the notices in the local ]f)ress. Mr. J. E. Pinder, of Salisbury, sends a sug- gestion which, though not entirely new, is not carried out to the extent it might be with advantage to all concerned. He pro- poses to get a local tradesman, grocer, or dairyman, with a good shop front, to have, if possible, the whole of the exhibits at the annual show of the Salisbury and District Association in the window for, say, a fortnight, with the list of awards. The idea imight be adopted more gener- ally than is done, and will be found an excellent method of creating a market for honey, especially if, as Mr. Pinder intends, up-to-date advertising is done in the local press. Notice to Advertisers. Owing to the greatly advanced
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Keywords: ., bookcentury, bookdecade1870, bookpublisherlondon, booksubjectbees
