. American bee journal. Bee culture; Bees. Dr. Bonney's Sign Beside the Railroad AND Wagonroad members. For instance, it operates a supply company which is a stock com- pany whose stock is held by the local associations and pays 6 percent divi- dends. This company has effected large savings in the purchasing of lum- ber, nails, etc,, for crating. In the field of fruit production there are other instances of cooperation than that furnished by the California Fruit Growers' Exchange. The Cali- fornia Associated Raisin Company is not strictly an association but is a com- pany organized along coope
. American bee journal. Bee culture; Bees. Dr. Bonney's Sign Beside the Railroad AND Wagonroad members. For instance, it operates a supply company which is a stock com- pany whose stock is held by the local associations and pays 6 percent divi- dends. This company has effected large savings in the purchasing of lum- ber, nails, etc,, for crating. In the field of fruit production there are other instances of cooperation than that furnished by the California Fruit Growers' Exchange. The Cali- fornia Associated Raisin Company is not strictly an association but is a com- pany organized along cooperative lines, for profit. It is beginning to do in the raisin field exactly what the Fruit Growers' Exchange has been doing. The Florida Citrus Exchange furnishes another example of success- ful cooperative advertising by citrus growers. The walnut growers of Cali- fornia are beginning to do cooperative advertising. The general experience of all these can add very little to what has been said, however, though details in their operation might repay study later. BEEKEEPERS COULD DO LIKEWISE. In conclusion I want to say that I think a national association of bee- keepers might perform in the honey field all of the three primary functions performed by the California Fruit Growers' Exchange as listed above. Let us see. 1. It could certainly originate a brand new name and protect it, and it could see that all of the first quality honey produced by its members be packed under that name, and that no second quality honey be admitted. For second quality honey it could adopt a different brand name. 2. It could begin advertising in a small way, if it desired, picking out certain localities and using newspaper copy in an experimental way. That consumption of honey can be increased by advertising I believe has already been demonstrated by a private com- pany which markets a brand called " Airline ; The campaign would naturally expand to national dimen- sions. 3. It would keep
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Keywords: ., bo, bookcentury1800, bookdecade1860, booksubjectbees, bookyear1861
