. Commercial fisheries review. Fisheries; Fish trade. July 1955 COMMERCIAL FISHERIES REVIEW 29 The campaign, which was first announced by Secretary of the Interior McKay on April 11, is directed towards both the institutional and the home-consumer mar- kets. In this connection the industry distributed point-of-sales and other merchan- dising material, both through its representative trade association, the Tuna Re- search Foundation, and through the TOASTED TUNA FRENCH LOAF 350* F TUNA A LA STROGANOFF 2 can. tuna (6i or 7 oi. eac 2 teaspoon salt Dash pepper 2 tablespoons catsup J teaspoon papri
. Commercial fisheries review. Fisheries; Fish trade. July 1955 COMMERCIAL FISHERIES REVIEW 29 The campaign, which was first announced by Secretary of the Interior McKay on April 11, is directed towards both the institutional and the home-consumer mar- kets. In this connection the industry distributed point-of-sales and other merchan- dising material, both through its representative trade association, the Tuna Re- search Foundation, and through the TOASTED TUNA FRENCH LOAF 350* F TUNA A LA STROGANOFF 2 can. tuna (6i or 7 oi. eac 2 teaspoon salt Dash pepper 2 tablespoons catsup J teaspoon paprika ain tuna. Flake. Drain d save liqui d. Cook onio butter u ntil ushroom hq uid, muB nroo asonings ar i sour ci ;am U blended. er mounds of fluffy s tearr TUNA PIZZA PIE tatilespoons buttei butter until t Flake- Cook : fat, melted individual members. This was sup- plemented by a vigorous public rela- tions program featuring television, newspaper, and radio coverage. Such name stars as Dave Garroway, Steve Allen, Arlene Francis, and Liberace were among the television and radio personalities publicizing canned tuna during the summertime drive. The slogan. Summertime is Tuna Time, was a familiar one in these media dur- ing this period. As its contribution in the program, the Service's field fishery marketing specialists of the Educational and Mar- ket Development Section contacted each state School Lunch Department in the United States and arrangements were made whereby the schools in the country, featuring a hot school lunch, were supplied special Service-pre- pared canned tuna bulletins. Similar contacts were made with the state in- stitutions and restaurant associations throughout the country, and special canned tuna bulletins were made avail- able to the more than 30, 000 members and guests of the recent National Res- taurant Association convention in Chicago. In addition, the Service's marketing specialists personally contacted the tele- vision, newspaper, and radio food pro
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