The literary digest . ome. for lack of sales, or for high cost of sales, besides the one of new and changed conditions or new and stronger competition or inability to get a selling force as good asyou would like to have it. Those alibis will never clear your skirts in any business court. If you want to get the best results, and get them at low cost nomatter what conditions are, back up your selling force with ADVERTISING—and espe-cially with Advertising printed on the Multigraph. Put down in black and white, in short crispsentences, the selling arguments that your best salesmen use, and send t
The literary digest . ome. for lack of sales, or for high cost of sales, besides the one of new and changed conditions or new and stronger competition or inability to get a selling force as good asyou would like to have it. Those alibis will never clear your skirts in any business court. If you want to get the best results, and get them at low cost nomatter what conditions are, back up your selling force with ADVERTISING—and espe-cially with Advertising printed on the Multigraph. Put down in black and white, in short crispsentences, the selling arguments that your best salesmen use, and send them broadcastto your customers and your prospective customers so that the selling job will be half donebefore your salesmen call, and you will get results that heretofore you Ve thought mj^ossifeZe. Instead of using up on edu-cational and preparatory work the valued time of men whose job it is tosell, do all the preparatory work yourself withprinted matter and let your men out on the busi-ness firing line devote their ti
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Keywords: ., bookcentury1800, bookdecade1890, bookidliterarydige, bookyear1890
