Gleanings in bee culture . oach in looks or value the im-pression received from the advertisement. There is absolutely no harm in saying inones advertisement, I have the finestqueens ever produced. Such a statementis a general one. and can be accepted assuch when summing up; but if the adver- tisement reads, Mj^ bees are all free fromfoul brood, or My red-clover strain havetongues 23-100 of an inch in length, or My goldens are full six-band, then a spe-cific promise is made to the intending pur-chaser, and it would be well for all concern-ed if the advertising manager of the period-ical should
Gleanings in bee culture . oach in looks or value the im-pression received from the advertisement. There is absolutely no harm in saying inones advertisement, I have the finestqueens ever produced. Such a statementis a general one. and can be accepted assuch when summing up; but if the adver- tisement reads, Mj^ bees are all free fromfoul brood, or My red-clover strain havetongues 23-100 of an inch in length, or My goldens are full six-band, then a spe-cific promise is made to the intending pur-chaser, and it would be well for all concern-ed if the advertising manager of the period-ical should demand of the advertiser aproof of his assertion. There is notliing in the world muchcheaper than talk. When put in the formof an advertisement it becomes a little moreexpensive; but if it comes to making state-ments that are not true in the published ad-vertisement, there is no limit to the claimsthat can be made. No doubt such adver-tisements do the honest advertiser a greatinjustice, as his statements are not so fiorid. The collection hall of the Massachusetts Agricultural College, holding the exhibit at the beekeepersconvention, June 11 and 12. 608 GLEANINGS IN BEE
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Keywords: ., bo, bookcentury1800, bookdecade1870, booksubjectbees, bookyear1874
