. Hardware merchandising March-June 1915 . lectrosused in the ad. were selected from Hard-ware and Metals electro assortment. The Mills Hardware Co., , advertisement, is also an attractiveand very seasonable advertisement thatshould prove a strong business cuts are good, the reading matterappropriate, and one of the most com-mendable features is the quoting ofprices. The third advertisement, that of , Sutherland, also shows how cutscan be used to give an advertisement ahardware atmosphere. The goods feat-ured in this advertisement are also seas-onable. When availa
. Hardware merchandising March-June 1915 . lectrosused in the ad. were selected from Hard-ware and Metals electro assortment. The Mills Hardware Co., , advertisement, is also an attractiveand very seasonable advertisement thatshould prove a strong business cuts are good, the reading matterappropriate, and one of the most com-mendable features is the quoting ofprices. The third advertisement, that of , Sutherland, also shows how cutscan be used to give an advertisement ahardware atmosphere. The goods feat-ured in this advertisement are also seas-onable. When available, cuts showing thegoods in actual use are always desirable,but be sure and have illustrations thatare appropriate and up-to-date. Iver Johnson Booklet. Tver Johnson Arms and Cycle Works,Fitchburg, Mass., has issued a neat littlebooklet, entitled Facts Leading Backto the Bicycle. Many illustrations ofher Johnson bicycles are shown in thebooklet, along with interesting readingmatter pertaining to the bicycle and itsuses. 50 May 29, Retailers Using Circulars Many Retailers Make Use of the Co-operation Offered by Manufacturers— One Merchants Experience With a Selected List—Circular Sent Out by Montreal Merchant. IN last weeks issue of Hardware andMetal a statement was made to theeffect that more advertisements, byretail hardwaremen, featuring paintsand varnishes had appeared in news-papers during the past few weeks thanin the corresponding period of any pastyears. Several reasons for this weregiven last week. There is another feature of the paintselling campaign this year worthy ofspecial mention, and that is the use thathas been made of circulars of variouskinds. Clean-up and paint-up campaignshave been carried on in a number oftowns and cities during the past fewweeks. These campaigns have had asplendid effect in stirring up the inter-est of the public in the value of paintand they have also been the cause ofstirring up a great many retailers andencouraging them to
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