. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The American Florist. 69. EVERYTHING in the line of Cut Flowers, Plants and Florists' Supplies. MILWAUKEE, WIS. nOlTON i nUNKEL CO. 462 Milwaukee St., Milwaukee, Wis. Wholesalers and Growers of Choice Cut Flowers and Greens D. Bayersdorfer & Co. The Wholesale Supply House of America ... EVERYTHING THE BEST IN FLORISTS' SUPPLIES 1127 Arch St., PhUadelphla, Pa. of 50 cents. 'When they pay eight cents and at the same ratio get S2 per dozen, the gross is SI for giving ex- actly the same ser\'ice. Why should


. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The American Florist. 69. EVERYTHING in the line of Cut Flowers, Plants and Florists' Supplies. MILWAUKEE, WIS. nOlTON i nUNKEL CO. 462 Milwaukee St., Milwaukee, Wis. Wholesalers and Growers of Choice Cut Flowers and Greens D. Bayersdorfer & Co. The Wholesale Supply House of America ... EVERYTHING THE BEST IN FLORISTS' SUPPLIES 1127 Arch St., PhUadelphla, Pa. of 50 cents. 'When they pay eight cents and at the same ratio get S2 per dozen, the gross is SI for giving ex- actly the same ser\'ice. Why should they then as a number of them do, increase their selling price from 50 cents to SI per dozen more? They are not satisfied to make 100 per cent gross as when the stock cost four cents but now at the advanced prices, for exact- ly the same ser^ace, they jump their profit from 50 to 100 per cent more. Then they rail at the wholesalers and growers because of conditions over which neither have any control and by reason of which he, the retailer, has greatly profited. Take a man who did S3,000 a month a year ago at a cost for stock of .*].50O. This year, at the increased prices, he does at a cost for stock of S3,000, leaving a $3,000 gross, while last year his gross was only $1,500. His overhead, if in- creased 25 per cent, which is not likely, would still leave him .?, A hand- some gross gain, due entirely to the advanced cost of flowers. NOTES. Charles Grakelow, in discussing con- ditions in the retail store, declares that no one now buys flowers unless they absolutely must have them, such as for funerals cr other imperative oc- casions. When prices again become normal, the flower-lovers and casual buyers would all have to be educated over again and have their feet turned toward the flower shop, instead of at present straight in and hurriedly by on the other side. Frank Ross, who also keeps in close touch with the public pulse, through the medium of his three stores, sa


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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea