. The Saturday evening post. herings of business men in scores ofdifferent industries. He was asked whetherself-interest is being pushed to the sameruthless extremes in business as formerly,and replied: When I started this work about tenyears ago you could not get men to viewtheir industry as a whole. Each would say, My advertising is clean. Why should I beinterested in the other fellows? I admithe is pretty bad, and if he goes on usingthat type of copy it will reflect upon himand he will lose the publics confidence,which is what he deserves. But now theyrealize that confidence must be in all
. The Saturday evening post. herings of business men in scores ofdifferent industries. He was asked whetherself-interest is being pushed to the sameruthless extremes in business as formerly,and replied: When I started this work about tenyears ago you could not get men to viewtheir industry as a whole. Each would say, My advertising is clean. Why should I beinterested in the other fellows? I admithe is pretty bad, and if he goes on usingthat type of copy it will reflect upon himand he will lose the publics confidence,which is what he deserves. But now theyrealize that confidence must be in all adver-tising, not merely in one piece. They under-stand that the public must have confidencein merchandising as a whole, not in justone store. The day has passed when a few bigindividuals in any line can stand by them-selves. It was not long ago when tradeassociations could not live because of mutualjealousies. That is no longer the case. Now-business men are coming to look upon theirindustry as a whole. They have discovered. A Durham-Duplex Razor! Hand-somely finished — durable — useful!No gift from a father to a son couldbe more sensible. Father is thoroughly familiar with thewonderful shaving qualities of the oil-tempered, hollow-ground, double-edgedDurham-Duplex blades. Take it from him that when he givesyou a Durham-Duplex, he gives younot only a nifty Christmas present buta lifelong guarantee of shaving comfort.
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