. The American florist : a weekly journal for the trade. Floriculture; Florists. ./^^. Lilium Hansoni. and shop worn are only bought by people who need them and cannot at the time get anything better. Few men will spend their money without being sure of receiving fair value in return, but many will eat up valuable advertising space and secure little or no nutriment whatever. Buying and selling in this market does pay, as is evidenced by the men who are seen there constantly and who are recog- nized as leaders in their special lines. My treatment of this subject may seem a trifle too ideal, but
. The American florist : a weekly journal for the trade. Floriculture; Florists. ./^^. Lilium Hansoni. and shop worn are only bought by people who need them and cannot at the time get anything better. Few men will spend their money without being sure of receiving fair value in return, but many will eat up valuable advertising space and secure little or no nutriment whatever. Buying and selling in this market does pay, as is evidenced by the men who are seen there constantly and who are recog- nized as leaders in their special lines. My treatment of this subject may seem a trifle too ideal, but the facts, as to the results, are not in the least ex- aggerated. The publishing of a trade paper, like other ventures, requiring capital and good business management, depends for its success on the measure of Its service. To get the best, the best must be given, and in the efforts to produce such results the standard is constantly being raised. Each achievement, how- ever great it is considered at the time, but opens the way for something bet- ter. The work is never done. Each issue is complete in itself, and it re- quires more effort than the average reader realizes to have it on time and ready for his weekly mail. Every number received is a mental treat, to be read at the time and filed away for future reference. Unfortunately their value in some cases is not always ap- preciated, and we see them used to line boxes, wrap plants and put to other plebian purposes. Copies of the weekly issues bound in annual volumes present a history of the business of the country that is invaluable for refer- ence and highly prized by those fortu- nate enough to have them. We can look back for years and see the growth and expansion of the business, which has indeed been most wonder- ful, and when the various agencies that have contributed to this advance- ment are considered, we feel sure that the trade journal will be found to have been one of the most important factors. Cyclamen Eileen
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
